The brand voice you use in your marketing is potentially a huge differentiator. It’s also vastly ignored by most companies—especially business-to-business companies.Leer artículo
Late last week, privacy advocates warned that Apple was sending iOS user data to Chinese company Tencent, an alarming development for anyone who had taken the company’s privacy promises at face value.Leer artículo
While Adobe has been creating Photoshop for the iPad, Microsoft has been busy building an ‘iPad' that runs Windows so you can use the version of Photoshop you already have. Or Illustrator. Or InDesign, XD and probably hundreds of other creative applications that haven’t made it across to Apple’s tablet.Leer el artículo
El cerebro humano necesita medio segundo para interactuar con la publicidad móvil, motivo por el que las empresas deben poner el ojo en el sector y apuntarse a las tendencias que marcarán el destino común también para el sector marketero: mobile payment, plataformas conversacionales y optimización móvil son las principales corrientes a las que el sector hace frenteLeer el artículo
What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000? What are Seth Godin’s marketing secrets?Escuchar podcast
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