Estos son los artículos y lecturas que esta semana me han resultado interesantes:
I once worked with a designer who didn’t want to see our client’s product.
It was such a strange thing to say that I didn’t quite understand him at first. We were in the middle of a strategy session deciding how to approach an online marketing flow when we suggested he jump in the product to see how it worked.
Today more than ever, companies are striving to use innovation to stay ahead of the competition. This mission is exceptionally accurate here at The Home Depot. Our company has continued to thrive even though the retail industry has seen significant declines. While some of this success is due to the booming housing market, there is also a direct relationship with our culture and how we innovate.
We all laugh about our bad habits, the ones we swear to kick every time a New Year comes around… and then totally fail to. But although we make light of them, some habits and types of design thinking can be hugely damaging to our careers, reputation and ultimately our bank balances.
Para las empresas que históricamente fueron identificadas con unos productos, el cambio que ha hecho que sean ahora los servicios, y no los productos, la base de su cartera y su modelo de negocio no es ya, ni mucho menos, una estrategia nueva.
Podcast sobre Diseño, Nuevas Profesiones Digitales y sobre la vida… Porque todo está unido.