Estos son los artículos y lecturas que esta semana me han resultado interesantes:
With 2019 kicking off in mere days, there’s no time like the present to ponder what you’d like to be proud of this time next year. Whether it’s finally starting that side project, landing your first speaking gig, or fitting in more fun throughout the week, writing down your goals means you’ll be more likely to actually achieve them.
We’re not the first to ask: how can you confidently prove the business value of good design?
Sure, there are workarounds that uncover pieces of the puzzle, like A/B tests that show increases in conversion rates or user research that validate design choices. But, the bigger picture—financial results—always seem to be missing.
Everyone is overworked and unhappy. Digital platforms have sucked the last of our attention and sanity. If you read the headlines in 2018, you’d have every reason to feel pessimistic about the future.
The Casper mattress. The Allbirds sneaker. Brandless mouthwash or pasta sauce. Birchbox, Prose, Snowe, and Keeps.
If you are a living, breathing, social media-using human being, you’ve probably seen these products pop up in your Instagram feed. They’re a marketing paradox: a simultaneous undersell and oversell. They offer minimal products with a minimal logos that somehow still speak clearly about their superiority. Some have criticized this trend as “blanding,” but it seems to work well on Instagram–where organic engagement with brands is high, and some 80% of users follow at least one business. Forty percent of millennial-aged women responding to a recent Bustle poll said Instagram was the most effective place for brands to reach them, and in this complex ecosystem of new brands and eager consumers, less seems to be more.
On one hand, year-on-year improvements are what makes companies great; on the other, firms can’t control many of the factors that dictate whether, say, revenue rises or not. The efforts of one person (or even one company) can’t counter 2019’s industry trends or the broader overall economic picture.