This year, heritage brands looked to their pasts to create visual identities for the multi-platform era
Ver artículoHa llegado el momento de planificar. Aunque los cambios y desafíos surgidos con la pandemia seguirán influyendo en las marcas de formas impredecibles en el 2022, hay temas importantes que todos los profesionales del marketing deben tener en cuenta: la digitalización, la privacidad y la sostenibilidad.
Ver artículoWhen we’re tired or stressed, our brains want to save mental energy and help us make decisions quickly. We’re wired to move toward things that make us feel good and away from things that make us feel uncomfortable.
Ver artículoIn the world of type design, most any font or typeface you see falls into one of two camps. It’s either a serif or sans serif. The serifs (e.g., Times New Roman, Georgia, and Garamond) are the classics, featuring extra hooks and curves at the end of letters, for legibility and style.
Ver el artículoEarlier this week, we unveiled Adweek’s list of the 25 Best Ads of 2021 and on this week's episode of Yeah, That's Probably an Ad, David and Shannon talk about their personal picks and why they feel they represented the best of the year’s brand marketing.
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